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Dive Brief:
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Asian grocery chain 99 Ranch Market is planning to open its first location in New York City on July 25, the company announced Tuesday.
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The two-story store in the Queens community of Flushing spans 37,000 square feet and will include a food hall with offerings from 23 vendors.
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99 Ranch’s latest store reflects rapid growth among Asian grocery store operators in communities around the U.S.
Dive Insight:
99 Ranch’s new store in Flushing gives it a presence in one of New York City’s most diverse neighborhoods. More than half of the residents in the area where the store is located identified as Asian in 2023, up from under 40% in 2000, according to data from the New York University Furman Center, which tracks trends in urban areas.
The store, at 3711 Main Street, will carry more than 10,000 items across categories including produce, pantry goods, frozen foods, premium meats and live seafood. The location will also offer complimentary fish frying in addition to crab and lobster steaming.
The location will also feature an underground food hall featuring items like dim sum, Vietnamese pho, Taiwanese street food and sushi, according to 99 Ranch, which runs more than 60 stores in 11 states.
99 Ranch noted that while the store will be easily accessible via public transportation, it also intends to provide free parking for shoppers who spend at least $99.
Other Asian grocery stores have also recently announced plans to expand in the U.S. H Mart — a key 99 Ranch rival that operates several locations in Queens — is preparing to open its first store in Florida. Meanwhile, T&T Supermarket, an Asian food retailer based in Canada, opened its first store in the U.S. last December and has announced plans to open several more West Coast locations. Tokyo Central, a Japanese retailer that has over a dozen locations in the U.S., is hosting a grand opening on July 26 for a store in Irvine, California.
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