Tesla Loses North American Sales Boss Amid Ongoing Sales Decline originally appeared on Autoblog.
Tesla has lost another key executive as its sales figures continue to tumble and its dominance in the EV space begins to slip. Troy Jones, the company’s top North American sales boss, has officially left the automaker after 15 years — a tenure that spanned the rise of the Model S, the launch of the Model 3, and the explosive popularity of the Model Y.
TeslaJones’s exit lands at a moment of growing instability for Tesla, as the company continues to navigate a year-long stretch of faltering sales, competitive pressure, and strategic uncertainty. Since mid-2024, Tesla has watched its monthly delivery numbers drop in key markets. Back inApril 2024, the company responded with a sweeping round of layoffs, announcing it would cut more than 10% of its global workforce — a move that reportedly affected at least 14,000 employees worldwide.It was an unmistakable sign that Tesla was bracing for a tougher road ahead. Now, with the market still in flux and rivals continuing to gain ground, the departure of a senior leader like Jones — who oversaw sales, service, and delivery operations across North America — adds another layer of uncertainty. His role was central to Tesla’s day-to-day performance in its most critical region, and filling that gap effectively will be no small task.
TeslaSlipping Sales, Shrinking Lead
Tesla’s struggles aren’t just internal. After enjoying a brief stint as the world’s best-selling vehicle, theTesla Model Y has now fallen behind the Toyota RAV4, which reclaimed the global crown in 2024 by a razor-thin margin. That might sound like a minor blow, but it underscores the reality that Tesla’s lineup — once futuristic and unmatched — is starting to look aged next to newer, cheaper, and often more practical rivals.All of this comes as the company grapples with a broader perception shift. Tesla’s sales have continued to fall month after month in recent quarters, marking a sustained downturn rather than a temporary blip. Internally, the company’s once-unshakable grip on the EV market is slipping. Externally, legacy automakers and aggressive Chinese startups are closing in fast, offering newer, cheaper, and increasingly competitive alternatives.
GettyElon Musk’s Split Focus Is Starting To Show
Making matters worse,Elon Musk’s focus appears increasingly divided. Between SpaceX, xAI, and his ever-deepening political ventures, it’s becoming harder to argue that he’s fully engaged at Tesla. The company is still riding high on past successes, but cracks are showing — and investors are starting to notice.Troy Jones isn’t the only high-level departure in recent months. He follows a steady stream of other executives, including Omead Afshar, who helped oversee Tesla’s Texas Gigafactory, and Milan Kovac, who was leading development of Optimus, Tesla’s humanoid robot. There are even murmurs that Jenna Ferrua, who headed HR, quietly left this summer as well.Taken together, it’s hard to shake the impression that the company is entering a new — and less stable — phase of its story. Tesla remains dominant in some corners, but with pressure mounting, the upcoming Q2 earnings call on July 23 could be make-or-break.
Tesla Loses North American Sales Boss Amid Ongoing Sales Decline first appeared on Autoblog on Jul 17, 2025
This story was originally reported by Autoblog on Jul 17, 2025, where it first appeared.
