On Wednesday evening, a stylish crowd clad in seersucker suits, sharply tailored grey blazers, and pleated skirts gathered on East 72nd Street, pausing to admire a shrub trimmed into the shape of Thom Browne’s iconic Hector bag, complete with a red, white, and blue striped ribbon for a collar. The playful topiary signaled what they’d come for: the debut of Browne’s latest venture.
The designer officially opened two new boutiques on the Upper East Side’s luxury shopping corridor, marking his first retail expansion in New York City since 2006. One space houses his full men’s and women’s ready-to-wear collections; the other is Browne’s first-ever accessories-only boutique, dedicated to leather goods, footwear, eyewear, and fragrances. His original flagship remains downtown at 100 Hudson Street in Tribeca.
Located at 19 East 72nd Street, the 1,700-square-foot ready-to-wear boutique echoes Browne’s signature mid-century modern aesthetic, but with a warmer, more residential atmosphere. Wooden slat blinds replace aluminum, and silver travertine stone lines the floors and walls. Overhead, a grid of wood lattice ceiling lights casts a soft glow over curated furniture pieces by Jacques Adnet and Edward Wormley—designers Browne personally admires.
Just around the corner, at 898 Madison Avenue, the intimate 900-square-foot accessories boutique showcases Hector bags (modeled after Browne’s beloved dachshund), structured handbags, fragrances, eyewear, and footwear. Both spaces were designed by Browne himself to offer more than just retail—it’s about creating a fully immersive brand experience.
