Creating captivating B2B social media post ideas can be'challenging.
Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing.
Don’t let this misconception turn you off of B2B social. In fact, social is an integral component to successful B2B marketing. Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. And half of B2B decision makers use networks like LinkedIn to research information and consume information.
As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. For inspiration on how to level up your social strategy and ensure your content stands out from the crowd, we’ve rounded up a list of B2B social media post ideas for you to try.
1. When in doubt, be helpful
One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging. But that kind of messaging overlooks one important thing: how does your product or service address your buyer’s pain points?
Write with your prospects top of mind and focus on their needs first. Social copy should demonstrate how the product or service can help make the prospect’s life easier. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.
Being helpful also helps reinforce purchasing confidence, too. B2B marketers can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites.
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2. Curate third-party thought leadership
It's bad manners to talk about yourself all the time. B2B social media best practices include sharing owned content as well as third-party, industry-focused articles to establish trust and credibility.
Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. Sharing content from third-party sites like Gartner and Forbes can further build trust with your audience because you’re promoting a trusted source prospects likely already know and respect. And finally, curating third-party content reduces the burden on your creative teams to always create new content.
3. Embrace the hashtag
Regardless of how you feel about hashtags, they do make an impact on your social content. If you're not using a few hashtags per post, you’re missing opportunities to amplify the post beyond your existing followers.
For B2B, it’s important to lean into niche hashtags that your audience is likely already using. Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. For example, if you work in the cybersecurity space, you may want to use targeted hashtags like #Cybersecurity, #CloudSecurity, #DataPrivacy or #DataSecurity over the more ambiguous #Cloud, #Data or #Security.
While branded hashtags are great, remember, you're only talking to your current followers and they don't support efforts to generate awareness among new customers. If you have to choose between a branded hashtag and a public hashtag for your awareness campaign, go public. Always.
4. Don’t skimp on your creative assets
Seventy-one percent of B2B marketers currently use video as part of their strategy and, thanks to tools like Canva and Adobe Spark, it no longer takes hours on end to produce a polished video. Even a video with simple animated text is more exciting and informative than a single static image or a long block of text in the caption.
As we put a cap on a crazy year, we look forward to 2021. This week on #TheWeeklyTake we recap our recent forum on the economic outlook, and how it will affect occupancy strategies for companies in the banking & financial services sector. https://t.co/SKDlhRYNeq pic.twitter.com/zgXaLLn6qF
— CBRE (@CBRE) December 22, 2020
