15 YouTube Video Ideas to Inspire Your Brand’s Channel

As the second most popular website in the world, YouTube’s impact can’t be overstated. It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities.

The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

In this article, we share our list of the top 15 creator-led trends. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel.

“Behind the scenes” of YouTube’s influence

First, let’s uncover why building a YouTube marketing strategy is important.

In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Today, those trends have fizzled out, leaving the platform in a period of transition and ripe for new opportunity.

For example, YouTube recently launched YouTube Shorts, their new short-form video experience. Shorts quickly gained over 1.5 billion monthly active users, a testament to YouTube’s enduring influence.

With over 2 billion monthly users, YouTube is more popular than it's ever been. According to the Q4 2024 Sprout Social Pulse Survey, 33% of consumers plan to spend more time on YouTube in 2025, making it the second most prominent platform after Facebook.

If you want to stand out from your competition during this era of YouTube’s evolution, investing in your brand’s YouTube presence is a must.

“Unboxing” the top 15 ideas for YouTube videos

Let’s dive into 15 video ideas you can use to get more views on YouTube, grow your channel and fuel your video strategy across your social platforms.

Meet the teamDay-in-the-life vlogHome or office tourProduct tutorialHow-to videoEducational videoCreator partnership videoWeb seriesLive eventsWebinar presentationInterviewsVideo podcast seriesQ&AsTestimonialsProduct reviews and unboxings

1. Meet the team

Kickstart your YouTube channel by introducing your brand. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity.