Companies today depend on digital marketing tools to survive.
Sounds dramatic, right?
But consider that a strong tech stack encourages growth and ensures that you aren't spending your valuable time on tedious tasks.
And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.
The good news? There's no shortage of software out there to do the heavy lifting for your marketing must-dos.
Digital marketing tools by strategy
We've put together a comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget.
Whether it's managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack.
Check out the categories below to get started:
Social media marketing toolsEmail marketing toolsSEO (search engine optimization) toolsConversion optimization toolsLead enrichment toolsLanding page and lead capture toolsGraphic creation toolsSocial media marketing tools
We've seen firsthand how social media has evolved into a priority marketing channel for businesses today.
A prime place to nurture leads and build business relationships, social is ideal for gathering valuable data when it comes to what your customers want.
Managing all of the moving pieces of social media 'by hand' is a recipe for burnout. Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals.
1. Sprout Social
Hey, you can't blame us for putting ourselves on the top of the list!
That's because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.
As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.
Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird's-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.
Oh, and don't forget about Sprout's full suite of social analytics.
Optimizing your content's performance doesn't have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.
2. Loomly
Loomly's self-described 'brand success platform' is a tool that's ideal for smaller social teams looking to organize and collaborate on content.
Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.
The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the digital marketing platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.
3. Audiense
We've talked time and time again about the importance of social listening for identifying trends and potential customers.
Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you'd be surprised at what you can learn from social alone.
Audiense's platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.
Email marketing tools
Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small.
From list-building and improving deliverability to coming up with awesome offer campaigns, let's look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot.
4. HubSpot
HubSpot, a company well known for its CRM and inbound marketing software, recently launched an email marketing product. HubSpot Email Marketing is easy to use, boasts impressive deliverability, and of course, comes natively integrated with all other HubSpot products, such as the free-forever CRM, as well as hundreds of other popular marketing tools. The tool comes with a Free Plan which includes up to 2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-made templates so you can get started right away.
The best part? HubSpot reduces complexity with integrations and brings tools together. One of the integrations available is Sprout Social. As a part of Sprout's care features, you can create and delegate Cases for your customer care team. By connecting Sprout and HubSpot, your team can create, track, manage and resolve issues without leaving the app.
