Artificial intelligence (AI) is fundamentally shifting how we work. AI marketing tools are reshaping the industry now and in the future. From reporting and analytics to content creation and customer care, companies are investing in AI marketing tools to get more out of their efforts.
The use cases for AI tools for social media marketing continue to grow. People are using AI marketing tools to aid with handling customer support inquiries, creating personalized offers, writing email copy, automating administrative tasks and analyzing consumer data. Regardless of the help you’re looking for, there’s an AI marketing tool that can meet your needs.
Read on to find out about the 24 best AI marketing tools you can use to speed up your workflows—and empower you to make faster, better decisions with a competitive advantage.
What is an AI marketing tool?
An AI marketing tool is a software that uses artificial intelligence technologies such as machine learning (ML), natural language processing (NLP), semantic search and sentiment analysis to enhance the execution of marketing tasks and workflows.
The nature of AI marketing tools is quite sophisticated. But to put it simply, they intake data and inputs that humans feed them to provide an insight or action based on your request. There are many AI use cases in marketing, but social media marketing especially benefits from automation, lifting a notable workload.
We created an AI marketing toolkit to share our top five resources. Download it for customizable templates and tips to drive smart AI adoption in your role and across your organization. Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
What are the categories of AI tools in marketing?
When we talk about AI tools in marketing, we categorize them by the specific marketing functions they enhance or automate, leveraging different AI technologies. Choosing the right AI marketing solution means understanding its core purpose. Below are the classifications of the major AI marketing tools based on the business functions.
Best overall AI marketing toolAI marketing solutions for automationAI marketing tools for digital marketingAI marketing tools for copywritingAI tools for social media marketingAI email marketing toolsAI marketing tools for editingBest overall AI marketing tool
More companies are expanding their AI use as they scale or undergo digital transformation from legacy software. And social data is central to many marketing transformations.
