If you’re a brand, you want to create engaging experiences for your community. More importantly you want your audience to remember you next time they need your product or service. To stand out in the crowd, your brand might’ve considered attempting a Twitter (rebranded as 'X') campaign.
However, does your audience actually want to participate? Does your campaign have the longevity to highlight your brand in an effective way?
Your social campaigns mean a lot to people. And according to The 2023 Sprout Social Index™, the most memorable brands on social respond to customers, prioritize direct engagement over high-volume publishing, and when they do publish, they share timely, on-trend content. So how do you how do you spark interactions that meet these criteria?
To truly be successful, you need to make a strategy around creative, relatable and uniting content. Luckily, there are several brands out there who can give the rest of us inspiration on visuals, approaches, themes and different ways to engage.
Here are five Twitter campaigns to follow for inspiration:
1. Netflix ' #NetflixCheater
You’ve already envisioned the exact moment you will stream the season 2 premiere of Stranger Things. But be honest, are you alone? If your answer is yes, chances are you may be guilty of being a #NetflixCheater.
Netflix cheating is a new world phenomenon that comes along with the advantages of streaming. In a new study released by Netflix, just in time for Valentine’s Day, 46% of couples admit to Netflix cheating—watching a series ahead of your significant other or friend.
While Netflix is not promoting a specific show or their services directly, they take a relatable moment and have fun with data to create a consistent and engaging branded experience on their twitter page.
Here’s what Netflix did right:
Honed in on Multiple Formats
The story around #NetflixCheater is told through a variety of media types. From creatively-produced video, to interactive quizzes and landing pages and even custom response GIFs, Netflix isn’t afraid to experiment.
Suspect your partner of Netflix cheating? Get the facts: https://t.co/Q7Su0wI02A pic.twitter.com/LgU8TX4rpM
— Netflix (@netflix) February 19, 2017
