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Rich Myers describes himself as the “Pablo Escobar of confectionery.”
Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband.
The contraband in question? Illegal sprinkles containing E217, a food colouring substance banned in the UK.
Instead of shying away from the crisis, Myers took to the brand’s Facebook profile to report on what happened in his own unfiltered way. Customers, new fans and even former Great British Bake Off contestants were quick to offer their support. Naturally, it wasn’t long before #Sprinklegate became a viral sensation.
After 24 hours, Get Baked’s Instagram following ballooned from 4,000 to 68,000 followers. Myers became an overnight sensation and a champion of the people—racking in fans worldwide.
Leeds bakery bins best-seller biscuit over illegal sprinkles https://t.co/0EDZwFttMT
— BBC News (UK) (@BBCNews) October 13, 2021
