You’ve probably thought long and hard about your brand’s look, personality and voice. But what about its role in society?
According to The Sprout Social Index™, company alignment with personal values is very important to consumers today. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. It can impact your bottom line as well.
Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns.
How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. Let’s dive in.
1. Alaska Airlines’ path to net zero emissions
One of Alaska Airlines’ five core values is to “do the right thing”. It may sound simple, but it’s paved the way for some truly innovative corporate social responsibility efforts, including a five-part plan to achieve net zero emissions by 2040.
