7 steps to a successful social media video marketing strategy
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s projected that adults will spend three hours and 30 minutes per day watching digital video by 2028, about half an hour more than the 2024 average. In 2024, digital video consumption surpassed TV viewing time in the U.S. for the third year in a row.
That trend is predicted to continue in the years to come, making digital video a necessity for marketers developing their video marketing strategy on social media.
Luckily, there are many ways video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. With multiple networks supporting short-form video content, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world.
Our seven-step guide will walk you through each of the pieces you need to create a successful social media video marketing strategy. You can also watch the below video for a crash course, including tips for scaling your video process from pre-production to post-publishing:
