9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards

Valentine’s Day has come and gone but Team Sprout is still feeling the love—mainly because Sprout Social has been ranked in 7 categories by G2’s 2025 Best Software Awards.

This is the ninth consecutive year Sprout has earned G2 recognition. This year, we’ve been named as a top company across categories including Best Software Products and Best Marketing & Digital Advertising Software Products. In an industry where very few things hold steady year to year (or even day to day), we are incredibly grateful for this track record.

Marketing teams today have more choices than ever when growing their tech stack (we’ve all seen that scary martech landscape graphic, yes?) Which is why I am so proud of the work Team Sprout does everyday to ensure we’re the trusted social platform powering businesses worldwide.

To our more than 30,000 customers: Thank you.

G2’s annual Best Software Awards rank products based on authentic reviews from real users—your continued partnership is the reason we get to celebrate recognition like this in the first place.

Our customers are our greatest gift

My colleague Erika Trautman said it best, “Customers that hold you to a remarkably high standard are a product team’s greatest gift.”

As social feeds hit peak saturation, networks evolve and business leaders set more ambitious goals than ever, brands need a platform that brings order to the chaos and a partner who supports them through it all.

We are fortunate to have customers who continually push us and share candid feedback that, in turn, shapes the future of our product. In 2024, we released well over 200 new features to help customers maximize the power of social: from AI innovations to robust reporting capabilities and influencer marketing enhancements.

Sprout has consistently been the best social management tool I've used at various organizations. I have used it since 2011. It is always improving and keeping up with the latest trends in social media without over-inflating the cost like many other services. Its integration of AI tools has been well thought out and actually adds value, unlike others that basically add AI as a sales gimmick.