No matter what field you work in, there’s little escaping the conversation surrounding artificial intelligence. With the potential for increased productivity and sharper, timely insights, it’s easy to see why leaders are eager to adopt AI tools in their businesses.
According to The 2023 State of Social Media report, 94% of business leaders feel very confident about integrating AI into their workflows. Yet despite such assuredness, 98% of leaders acknowledge they need to better understand the long-term potential of AI.
This discrepancy is born from the ambiguity we all struggle with, between hyped potential and reality. Leaders are coming to ask important, unanswered questions about AI, from salient concerns like reliability and brand safety to fundamental ones, namely, which use cases will be right for their teams and when.
We’re in the early innings of this transition, with most of the value glimmering well ahead. Our tools of today are just beginning to be reimagined with AI. Business leaders should begin to develop their point of view on how, when and under what conditions AI products will be ready for their organization—and what change needs to occur internally before seriously pursuing adoption. Powerful AI will eventually become a common thread in our business tools, and now is the time for executives to build and prepare for that future together.
