Always up-to-date list of Facebook ad sizes & specs
Last updated: February 22, 2024
Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. Facebook continues to attract all types of audiences as part of their daily routine.
And that's why it's important to make sure your content looks pristine by using the correct Facebook ad sizes. Click the jump links below to skip ahead!
Facebook Feed adsFacebook Stories adsFacebook Carousel adsFacebook right column adsFacebook in-stream video adsFacebook Marketplace adsAudience Network native, banner and interstitial adsFacebook Messenger adsFacebook Collections adsBoost Your Facebook Ads with Sprout
With ideal Facebook ad sizes and specs in hand, now the fun begins.
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Facebook Feed ads
Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started:
Facebook Feed image ads
Facebook Feed ad image dimensions and guidelines
Recommended resolution: 1080'1080 pixelsRecommended ratio: 1.91:1 to 1:1Minimum width: 600 pixelsMinimum height: 600 pixelsMaximum file size: 30MBRecommended image formats: JPG, PNGFacebook Feed ad character limits
Text: 125 charactersHeadline: 27 charactersLink description: 27 charactersFacebook Feed video ads
Facebook Feed video ad specs
Minimum resolution: 1080'1080 pixelsRecommended ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)Minimum width: 120 pixelsMinimum height: 120 pixelsMaximum file size: 4GBVideo length: 1 second to 241 minutesRecommended video formats: MP4, MOV or GIFVideo captions are recommended.Video sound is recommended.Feed ad character limits
Primary text: 125 charactersHeadline: 27 charactersLink description: 27 charactersLearn more about Facebook image sizes
Make sure both your paid and organic content on Facebook has the right design specs with these resources:
Always Up-to-Date Guide to Social Media Image SizesThe Picture-Perfect Facebook Cover Photo SizeFacebook Event Photo Size & Dimensions GuideFacebook Stories ads
Facebook Stories are the disappearing content feature for the network that lasts only 24 hours on users' feeds, similar to Instagram or Snapchat Stories. Similar to Instagram, they have a highly visible placement near the top of the desktop or mobile app's newsfeed, and are a great way to capture immediate audience attention.
Here are the specs and recommendations you need to know for Facebook Stories ads:
Facebook Story image ads
Facebook Stories ad image dimensions and guidelines
Minimum resolution: 1080x1080pxRecommended ratio: 9:16Minimum width: 500 pixelsMaximum file size: 30MBRecommended image formats: JPG, PNGFacebook Story video ads
Facebook Stories video ad specs and guidelines
Minimum resolution: 1080'1080 pixelsRecommended ratio: 9:16Minimum width: 500 pixelsMax file size: 4GBVideo length: 1 second to 2 minutesRecommended video formats: MP4, MPV and GIFFrame rate: 30fpsFacebook Stories character limits (image and video)
Primary text: 125 charactersHeadline: 40 charactersFor more information on the video specs for Facebook, visit the Facebook Help Center.
Facebook Carousel ads
Facebook Carousel Ads are a perfect way to showcase your brand with multiple images or videos. Carousel ads are a kind of advertising format that combines multiple videos or images that users can scroll through into a single ad placement. It's great for brands and business that want to:
Showcase multiple products at onceDisplay different features of a serviceHighlighting offers, reviews or testimonials in one ad
For retailers, it’s great to show various colors, sizes and other key details to convince users to buy. This format is available for both video and image for all Carousel ad placements.
Facebook Carousel Ads are available on multiple different ad types:
Facebook Feed (Image and Video)Facebook Right ColumnFacebook Instant ArticlesFacebook MarketplaceFacebook StoriesFacebook Audience Network Native, Banner and InterstitialMessenger InboxLuckily, there’s only a few differences between each ad type within Carousel for image and video ads.
Facebook Carousel image ads
Carousel ad image dimensions and guidelines
Minimum resolution: 1080'1080 pixelsRecommended ratio:1:1Maximum file size: 30MBRecommended image formats: JPG, PNGNumber of Carousel cards: 2 to 10How to optimally use text and which slides of your carousel are immediately visible are the primary differences between each type of placement. You can learn more and even create a mockup at Facebook's business center.
Facebook Carousel video ads
Facebook Carousel video ad specs
Minimum resolution: 1080'1080 pixelsRecommended ratio: 1:1Maximum file size: 4GBRecommended image formats: MP4, MPV, GIFVideo length: 1 second to 240 minutesFacebook Carousel ad character limits (image and video)
Text: 125 charactersHeadline: 32 charactersLink description: 18 charactersLanding page URL requiredFacebook right column ads
While these small ads only appear on desktop only, they’re still a solid format to show off your product, service or brand. Choose an eye-catching photo to encourage more people to learn more about your brand.
Facebook right column image ads
Facebook Right column ad image dimensions and guidelines
Minimum resolution: 1080'1080 pixelsRecommended ratio: 1:1Minimum width: 254 pixelsMinimum height: 133 pixelsRecommended image formats: JPG, PNGDue to small image sizes, text on images are not recommendedFacebook Right column ad image character limits
Headline: 40 charactersFacebook right column video ads
Facebook Right column ad video dimensions and guidelines
Minimum resolution: 1080'1080 pixelsRecommended ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)Minimum width: 120 pixelsMinimum height: 120 pixelsMaximum file size: 4GBVideo length: 1 second to 241 minutesRecommended video formats: MP4, MOV or GIFVideo captions are recommended.Video sound is recommended.Facebook Right column ad video character limits
Primary text: 125 charactersHeadline: 27 charactersDescription: 27 charactersFacebook in-stream video ads
Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. According to CPC Strategy, the average on-target rate is nearly 90% and has a completion view rate of 70%. The quick, digestible videos are perfect for brands trying to catch the attention of users with small interactions.
Facebook In-stream video ad
Facebook In-stream video ad specs
Minimum resolution: 1080'1080 pixels.Recommended ratio: 16:9 or 1:1Maximum file size: 4GBVideo length (Desktop): 5 second to 15 secondsVideo length (Mobile): 5 seconds to 10 secondsRecommended video formats: MP4, MOV or GIFVideo captions are recommended.Video sound is recommended.For more info on the video specs across social networks, check out our complete guide on social media video dimensions.
Facebook Marketplace ads
Facebook Marketplace works as a hub on the network to buy and sell items with others in your community. While scrolling through this feature, you’ll run across Facebook Marketplace ads. This is ideal if you’re wanting to attract users to your site searching for a specific product or even location. Both video and image are available formats.
Marketplace ad images
Marketplace ad image guidelines and dimensions
Recommended resolution: 1080'1080 pixelsRecommended ratio: 1:1Maximum file size: 30MBRecommended image formats: JPG and PNGMarketplace ad character limits
Text: 125 charactersHeadline: 25 charactersLink description: 30 charactersFor more information on other social media image sizes, check out our always up-to-date image size guide!
Audience Network native, banner and interstitial ads
If you’re looking to advertise to users on other valuable spaces, but through Facebook, this format is perfect for you. Facebook Audience Network ads work natively, on banners and interstitial ads. Whether it’s pre- or mid-roll placements, it’s nice knowing your content will appear on trusted publishers. Think of this as Facebook’s own Display Ads. Again, there are both image and video options here:
Audience Network image ads
Audience Network ad image dimensions and guidelines
Minimum resolution: 398'208 pixelsRecommended ratio: 9:16Minimum width: 298 pixelsMinimum Height: 208 pixelsMaximum file size: 30MBRecommended image formats: JPG, PNGAudience Network videos ads
Audience Network video ad specs
Minimum resolution: 1080'1080 pixelsRecommended ratio: 9:16Maximum file size: 4GBVideo length: 1 second to 2 minutesVideo captions are not supportedVideo sound is recommendedAudience Network ad character limits
Text: 125 charactersHeadline: 40 charactersDescription: 30 charactersFacebook Messenger ads
With Facebook Messenger ads, you can engage with new and prospective customers with ads that encourage people to message you in Messenger. By inviting users to click an ad with a “Send Message” CTA, users are automatically sent to a detailed view in Facebook Messenger.
Source: Facebook
Facebook messenger image ads
Facebook messenger ad image guidelines
Recommended image size: 1200'628 pixelsRecommended image formats: JPG, PNGFacebook messenger ad character limits
Initial greeting message: No character limitsQuestion: 80 characterAutomate question responses: No character limitsFacebook Collection ads
Facebook Collection ads are a great way to provide a highly visual product highlight feature all within the ad placement. While it’s only available in Facebook Feeds, this ad type allows a cover photo or video (both available on Collection ads) to showcase several products. Additionally, when users click the full-screen version, users are sent to an Instant Experience (formerly called Canvas). Here, users are brought to a scrollable mobile engagement experience to learn more about a brand.
Facebook Collection image and video ads
Facebook Collection ad image & video specs and guidelines
Minimum resolution: 1080'1080 pixelsRecommended ratio: 1:1Image maximum file size: 30MBVideo maximum file size: 4GBRecommended image format: JPG, PNGRecommended video format: MP4, MOV, GIFCollections ads can show off your products in different ways, including Instant Storefront, Instant Lookbook and Instant Customer Acquisition.Learn more about the specific details of each type at Facebook's business center.
Facebook Collection ad character limits
Text: 125 charactersHeadline: 40 charactersLanding page URL is requiredFor more information on the various ad sizes and specs, check out Facebook's video requirement page and ads guide.
