In the visually-driven world of social media, Instagram reigns as a top platform. Instagram is a must-have platform for marketers looking to connect with engaged audiences with quality imagery and engaging video content. Whether your goals are to build brand awareness or drive sales, Instagram offers a wealth of opportunities for businesses of all sizes. But simply posting beautiful photos isn't enough.
Timing is crucial on Instagram, despite algorithm changes. A captivating post can get lost if it's published when your target audience isn't active. That's why knowing the best times to post is essential for maximizing your reach and engagement. By strategically scheduling your content, you can increase visibility, likes and comments, and drive results for your brand.
For visually impactful campaigns this year, we've also identified optimal posting times on Instagram, specifically for the UK and Australian regions:
Best times to post on Instagram in the UKBest times to post on Instagram in AustraliaRemember: Instagram is a discovery platform. It's important to get your high-quality Instagram content in front of potential customers at the right time.
Disclaimer
Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). We recommend testing with your own accounts to find the most optimal send times.
