Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

In the world of social media, reach is everything. But in today’s highly competitive digital environment, reaching more people at a lower spend is an ever-present challenge. That’s where employee advocacy comes in. It’s the easiest way to extend your reach on social, without overextending your budget.

Employee Advocacy by Sprout—an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Because some of the best advocates for your brand aren’t paid creators or influencers; they’re the people you see, in person or virtually, every day.

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Let’s get into why adding an employee advocacy program to your strategy is the secret sauce behind cooking up better business results.