Captivating a global audience: Why social data is the key to your esports marketing strategy

IllyanaSci/Tech2025-07-062200

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable.

Was there NOTHING scheduled to air on ESPN2? No way a video game tournament was option No. 1, right?

— Tyler Batiste (@TyBatiste) April 27, 2015

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