Celebrating Change: Refreshing Sprout’s Core Values

Values aren’t just words we believe in—they’re standards we live by as an organization. They guide our business, they make us strive to be better and they give us a cultural north star.

In the last year, we at Sprout Social have grown exponentially as a workforce—we substantially grew our team and acquired Simply Measured, an industry leader in social analytics. It's been pretty rapid change.

Knowing how crucial it is for employees to recognize themselves in our company’s values, and understanding how much we’ve grown since our values were developed in 2010, the timing was right to give our values a refresh.

Take a behind-the-scenes look at how the team tackled the project.