March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.
According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. With those numbers in mind, hitting the right notes for Women’s History Month is imperative. But how do you create social media content around diversity that resonates and feels authentic?
We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. We’re discussing both the icks and ideals for Women’s History Month social media ideas.
Why Women’s History Month Matters
In 1980, then-President Jimmy Carter declared March 2-8 as National Women’s History Week. After realizing there’s entirely too much women’s history to squeeze into seven days, Congress passed Public Law 100-9 in 1987, proclaiming March as Women’s History Month.
The month has deep importance for women, but there’s no monolithic way to celebrate. For some women, like Alexa Heinrich, Social Media Manager at St. Petersburg College, Women’s History Month is a source of energy and pride. The collective excitement makes her feel like she can do anything. As she says, “The whole month screams, 'I am woman, hear me roar,' and I love it.”
Other women use Women’s History Month as a chance to slow down.
Women's History Month makes me stop and think. Sometimes life moves fast and you don't stop and smell the roses. For me, those roses are recognizing the hard work and sacrifice of generations of women before me, right now and after me.
