Corporate communications cover many verticals and each of them needs a separate strategy and skill set.
In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders.
It can be difficult to correlate corporate communication efforts to business impact. This article will help you position the importance of this multifaceted discipline to others. We also included examples from brands to inspire your strategy.
What is corporate communications?
Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. These audiences commonly include customers, prospects, employees and investors.
An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.
What is the function of corporate communication?
The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.
In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams. For instance, the content creation team may also handle internal communication initiatives.
In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands.
Internal communications
Internal communication consists of the measures an organization takes to communicate with its workforce to maintain employee relations and streamline their work.
As companies switch to hybrid work models, effective internal communication is essential now more than ever.
There are two main aspects of internal communication: employee engagement and internal marketing. The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees.
Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective.
Some companies, like QAD Inc., host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. They also give out awards to the top-performing employees and partners.
Press Release | QAD Recognizes Partner Excellence with 2023 Partner Awards https://t.co/J5R7eH6Wzn pic.twitter.com/0OM1uemn8n
— QAD (@QAD_Community) March 1, 2023
