In a given week, how many people do you coordinate with inside and outside your organization? Teammates, designers, vendors, influencers and creators—it all counts. Building partnerships and managing relationships are part and parcel of being a marketer.
At some point, you’ll face a situation where you have to give someone feedback. There are times when it may seem like you’re walking a tightrope. If you say the wrong thing, it could taint the relationship. If you offer blanket praise, it won’t help your team progress or a partner improve.
When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams.
In this article, we’ll cover the value of constructive feedback and giving feedback examples in different settings and situations.
Why a culture of giving feedback matters
To give helpful feedback, you need to be clear on why it’s so valuable and the role it will play in your marketing organization.
Your marketing team is a linchpin for your organization’s overall revenue and business strategy. Marketing teams build brand awareness, lead the work that drives sales and strengthen customer relationships. Feedback is the fuel that will propel your team. The more you encourage sharing, discussing and questioning ideas and initiatives, the more you create a supportive environment where wins and failures are all celebrated.
Giving and receiving feedback is one of the most critical skills in today's workplace, and is especially important in marketing. Keep an open mind, always seek to understand first, and check your ego at the door.
— Ali Schwanke (@alischwanke) August 13, 2021
