When designing a global social media marketing strategy, there are many things to take into consideration. Should you start a new profile for every country and build your presence up from scratch? Or would it be easier to manage a global account?
This guide is divided into two parts:
Planning: Think about your brand and the strategy you want to takeExecution: Now that you’ve got your planning done, how do you execute it?Global social media marketing: 9 tips for planning
Managing a global brand doesn’t have to be a logistical nightmare. If you plan ahead of time, set the right documentation in place and create ways to align your team, marketing in multiple countries will give you large reach, while keeping your strategy close to home.
Use your current social media marketing strategy as a blueprint for other countries, languages and cultures. If you plan on having a strong presence or separate account for different countries, each one deserves its own approach. From analyzing your word choice to building the right team, let’s get into how you can set your team up for success.
Reimagine the role of social in your business
