How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing team—especially to senior leaders laser-focused on the bottom line—the story can often feel incomplete.

The good news is, you’re not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

At Sprout, we’re making it our mission to help you bridge that gap. Building on the foundational insights shared in our organic social media ROI toolkit, we’re diving into tactical strategies for measuring the value of your social media efforts.

We’re rolling back the curtain on our own reporting strategy, to show you how to use Sprout’s proprietary owned and earned media frameworks to quantify the often under-recognized power of your organic social media strategy—starting with the power of Owned Media Value.

Before we begin

The strategies and frameworks discussed here are expanded upon in Sprout Social's Social Media ROI Toolkit. Want to start telling your own powerful ROI story? Download the toolkit today and follow along.

Download the ROI toolkit