How a link in bio Instagram tool can grow your brand

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As a marketer, you’ve probably heard, read or typed “click link in bio” at least once. It’s become synonymous with Instagram—and also very memeable. But your bio links are also a secret superpower. And by using a link in bio Instagram tool (like SproutLink or Linktree) influencers and brands alike can turn their bios into a full-screen experience.

The power of Instagram for attracting, educating and selling to customers cannot be understated. With more than 2 billion monthly users and 90% following a brand on the platform, Instagram is key in any social strategy.

But how important are your bio links, really? And can they impact your larger social goals? Our data science team analyzed more than 47,000 public Instagram profiles and over 320,000 SproutLink posts to find out.

Let’s dive in.

I'm using @SproutSocial and I love it! Easy to use, has suggested times and their own IG link in bio tool that makes the whole thing so simple.

— Hannah Waye (@hannah_waye) May 5, 2022

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