If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have?
That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.
According to The Sprout Social Index™, consumers think some of the top factors that make brands stand out on social are how they engage with audiences and how quickly they respond to customers.
Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. In this article, we explain the role of personalized social media marketing and strategies companies can use to build customer relationships that lead to increased revenue.
