Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators.
As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy.
From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook.
In this article, we’re breaking down how creators can expand the reach of your social media presence and some key advice for working with digital content creators moving forward.
Table of contents
What is a digital content creator?6 ways digital and social media content creators are reshaping brand strategiesHow content creators are changing social media teamsAdvice for building a successful social media content creator strategyStart building your digital content creator strategyWhat is a digital content creator?
A digital content creator is someone who creates content for social media platforms and other digital channels.
Digital content creators deliver professional, high-quality content meant to inform and engage their audience, including:
VideosPhotosGraphicsBlog postsPut simply, creators create and educate. Yet, they do so much more than that.
Creators are highly-skilled marketers who lead internet culture. They cultivate authentic communities and build unique personal brands, some even reaching celebrity status. They are the bridge between businesses and the people they’re trying to reach.
https://twitter.com/TaylorLorenz/status/1572276112985849856
Creators should be knowledgeable and passionate, especially when collaborating with brands. Credibility is the key to their success: 50% of marketers ask them to produce educational content about their products or adjacent topics. Marketers and consumers both cite that the most important qualification for creators is their experience with the product, followed by their authenticity.
6 ways digital and social media content creators are reshaping brand strategies
Creators help you reduce the content creation burden on your team, but that only scratches the surface of the impact they can have on your brand's reputation.
Here are six ways digital content creators help you reach your business objectives, according to marketers:
1. Generate more engagement
Often, creators achieve higher organic engagement rates than brands due to their authenticity and relatability. For example, though Subway has grown an impressive TikTok presence, creator Ben Mofitt garnered over 221,000 likes and more than 2,300 comments on his video about the sandwich company'stats that eclipse their average engagements.
@benmofittIt gets me everytime 🤝😌 #subway #fypシ
♬ Mmmmmm mmmmm ' Ben Mofitt
