Brands today have more options available than ever when launching multichannel social media marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them.
The benefits of multichannel marketing are clear. It creates more opportunities to:
Expand brand awareness.Reach prospects and returning customers.Generate qualified leads.Tailor content to each specific channel and audience while also maintaining a coordinated strategy.Maximize marketing ROI.But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase.
According to The Sprout Social Index™, 86% of marketers believe social media influences their bottom line. However, social teams are still frequently left in the dark about larger social marketing campaigns until late in the game.
A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media'not to just blindly post when someone says “post this.”
— Jon-Stephen Stansel (@jsstansel) August 3, 2021
