Celebrities dominate social media.
Total understatement, right?
Heck, celebrity interactions represent some of the most engaged-with posts on social at large.
Couple that with the fact that nearly all of the most-followed Instagram accounts belong to celebrities (minus Nike, National Geographic and Instagram themselves).
That said, those millions of followers and interactions don't happen by virtue of being 'famous.'
And if you're responsible for celebrity social media management, you know this all too well.
Much like traditional brands on social media, celebrity accounts are responsible for coming up with a content strategy that engages their target audience.
While we have a more general guide to social media management, in this guide, we'll break down the basics of celebrity social media management and how the big names out there score engagement.
How does celebrity social media management work?
Spoiler alert: not all celebrities are responsible for their own social accounts.
Well, at least not all the time.
Although some celebrity social media accounts might seem like random musings and updates, others are centered around specific promotions, shout-outs and announcements.
For example, it's probably safe to say that this tweet from Harry Styles was actually written by Styles himself.
I pledge miniature tacos for all.
— Harry Styles. (@Harry_Styles) December 6, 2019
