How to conduct a speedy social media audit

Summary

A social media audit is a comprehensive review of a brand's presence across all social media platforms. A social media audit can provide valuable insights into the strengths and weaknesses of your current strategy, pinpointing areas to improve and further align your strategy with business objectives. The process involves data collection, metric analysis and the identification of top-performing posts and channels. Using social media audit tools like Sprout Social, Google Analytics and Salesforce can streamline the process and provide more in-depth insights.