How to find ’ vet content creators for your next campaign

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high.

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. These people know every page of the brand book; therefore, they know what kind of content will support a brand’s story and appeal to its audience. However, there is only so much content a team can create, no matter how nimble or well-staffed, which leads brands to outsource some of their content needs to creators.

Whether you’re a creator or #SMM, @jaydeipowell has a few tips to keep top of mind. ✨ pic.twitter.com/5fPFA6fG2S

— Sprout Social (@SproutSocial) July 27, 2022