If you're trying to figure out how to find your most successful social media posts, your head is in the right place.
Because marketers today are expected ever to create content that grabs their audiences' attention.
Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.
Likewise, digging into your top-performing posts makes you more accountable to your clients and colleagues. The Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses.
So, where do you start? Below we've highlighted how to find your most successful social media posts, broken down by platform.
TikTok
What makes a post 'successful,' though?
Before we dive into specific platforms, we should note that defining 'success' isn't one-size-fits-all.
As noted in our guide to social media trends, marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you're totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.
Likes
Sure, 'Likes' are often considered a vanity metric that doesn't mean much in terms of your overall social media ROI. That said, posts that score rack up 'Likes' represent pieces of content that your audience enjoys at a glance. The more Likes, the better.
Comments and replies
With so much competition in the social space, engaging with any sort of dialogue with your audience can be a challenge. Looking at comments and replies, you can figure out which messages actually compel your customers to strike up a conversation.
There’s less than one month left until #AnimalCrossing: New Horizons arrives! What’s the first thing you’re planning to do on your island getaway?
— Nintendo of America (@NintendoAmerica) February 23, 2020
