“Make it go viral.” An assignment so notorious it’s become a cliché.
Social marketers know creating viral posts isn't their most important goal. In fact, it might distract them from reaching their target audience and taking care of their team’s mental health.
social media managers
what's the most ridiculous job goal / objective / target a boss has given you?*
*other than "make it go viral"
— Matt Navarra (@MattNavarra) September 22, 2022
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