“Human beings can’t help it: we need to belong.” — Seth Godin, Tribes.
Social media networks like Reddit, Facebook and Discord have helped us find a place to belong and discuss topics we care about.
Brands use these channels as tools to connect with their audience. Unfortunately, many of these communities are becoming cluttered and inauthentic.
Now, many people are searching for smaller niche hangouts. Twitter (rebranded as 'X') communities are the latest addition to the platform and are designed for these people.
Let's explore what Twitter communities are and how you can use them to grow a community of happy customers.
What are Twitter communities?
Twitter communities are social communities users create and moderate, similar to Discord, Facebook groups and Slack.
Communities were originally invite-only, but creators can now choose to make their Twitter community open for anyone to join.
Twitter communities are currently in beta and creators must submit a request to open a community. Once Twitter approves your request, you can invite as many people as you want to your community and those that join will each have five invites of their own.
Hey 👋! I’m so honored to be lucky 🍀 to have my own Twitter Community. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style. It’s invite-only right now, so DM me to join my College of Style Community on Twitter @HiCommunities pic.twitter.com/axacMU6dP4
— 💕 Dr. Sandra Colton-Medici (@sandracolton) December 16, 2021
