How to use data for content curation

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content.

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers' feeds.

That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience.

What is content curation?

Content curation is the process of finding content that your audience would love from multiple sources and strategically sharing it through a variety of channels. So rather than creating only original content, you’ll share and credit others' content as well.

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers.

But curating content for social media is a bit more straightforward. Find the content you want to share (think: social mentions) and add it to your social media calendar. So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator.

For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post:

Unlock the power of Micro Conversions. Micro Conversions can be: 👉 newsletter signups👉 blog comments👉 sharing content

Learn more https://t.co/EFExVk94aE via @CrazyEgg 🥚

— Semrush (@semrush) December 15, 2020