How to use voice of customer data to grow your brand

Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey.

Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing this user-generated content gives you in-depth insights into your target audience and emerging market trends. Yet, it can be challenging to gather VoC that is relevant and timely, manage customer data and get accurate insights.

In this article, we’ll share how to overcome these hurdles, optimize your customer experience (CX) data and draw critical insights to impact business growth.