First, ‘social media manager’ emerged as the new marketing job title. Then, ‘influencer’. Now, the ‘content creator’ era is here.
Content creators are a not-so-secret superpower for extending your brand’s or campaign’s reach. In a recent creator report, Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. That’s a lot of chatter around a quickly-growing title.
And businesses are catching on. Our research found that 74% of marketers planned to spend at least a quarter of their social budget on creator partnerships in coming months.
It’s time to include creators in your social media marketing strategy. If you’re thinking about bringing one or more onboard, writing a stellar content creator job description will help you attract the right candidate. And this article is your starting point.
What type of content creator role are you hiring for?
A content creator does exactly what it says on the box—they create content. But that’s a broad category full of possibilities.
“The role of ‘content creator’ can differ for brands depending on their needs and how they see content playing its own role in their overall marketing,” says freelance content creator and marketer Jayde Powell. “A content creator is literally someone that creates content, and because there are many types of content and ways to create them, I think that needs to be clearly outlined.”
because people use ‘content creator’ and ‘influencer’ interchangeably, brands oftentimes feel the creators they hire need to have an online presence and/or a lot of followers.
that’s not the case.
a creator’s job is to create content. dasss it.
— jayde i. powell (@jaydeipowell) October 28, 2022
