Minor Hotels expands portfolio with four new brands

International hotel owner and operator Minor Hotels has expanded its brand portfolio by introducing four new hotel brands.

The new additions mark the company's entry into the soft brand category and aim to facilitate its growth into fresh markets while diversifying its hospitality services across luxury, premium, and select market segments.

The new brands to be added to Minor Hotels' offerings include The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay Hotels.

Minor Hotels' chief commercial officer Ian Di Tullio said: “We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike.

"By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”

These new brands complement Minor Hotels' current portfolio, which includes Anantara, Elewana Collection, NH Collection, nhow, and Oaks.

Minor Hotels is actively pursuing development opportunities for these brands and anticipates announcing the first properties under The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay soon.

This strategic growth follows the “evolution of the Minor Hotels Masterbrand” in March this year. Accompanying this “umbrella brand platform” launch is a substantial investment in digital infrastructure and distribution tactics, along with a streamlined loyalty programme known as Minor DISCOVERY.

In May, Minor Hotels repositioned Oaks Hotels, Resorts & Suites as a full-service brand.

"Minor Hotels expands portfolio with four new brands" was originally created and published by Hotel Management Network, a GlobalData owned brand.

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