Small businesses on TikTok: The strategy guide for your brand
From viral dances that made you scroll your time away to sponsored ads, TikTok is making users more likely to buy from a brand or product. 49% of TikTok users said it helped them make purchase decisions. And it’s setting the stage to become a powerful tool that businesses can't ignore anymore.
But as a small business on TikTok, how do you know where to start with TikTok marketing? And how will you compete with larger brands that have not-at-all-modest budgets?
In this article, we’ll share examples of small businesses that found success on TikTok and what you can learn from them. Plus, we’ll break down strategies and tips to help you get started.
Table of contents
Why TikTok is a go-to platform for small businessesHow building a presence on TikTok can support your small business’s goals5 of the best small businesses on TikTokTips for small businesses on TikTok to build a thriving strategyWhy TikTok is a go-to platform for small businesses
As a small business, you likely have a limited budget. Meaning paid advertising isn't your first option for getting your audience's attention. But with social media being more cost-effective, you can reach a wider audience and connect with your future customers.
The fact that TikTok has a user base of over 1 billion users means there's a good chance your future customers are already there. And they're ready to consume your content. This makes TikTok a great tool to help small businesses build their presence and connect with their audience in several ways that don't need high-production value.
Brands on TikTok can aim to build their TikTok presence with:
Niche audiences
You can engage with your audience, foster connections and build a relationship with your specific niche by connecting with them in the comment section or answering their questions.
As a small business, it’s easier for you to be involved with your audience because you don’t have a huge stream of comments.
Also, you can use relevant hashtags in established TikTok communities like #BookTok, #FoodTok, #CleanTok or #MessyTok.
@lacedwithsugar_this could be u but u playin #foodie #foodporn #plates #smallbusiness #messytok #messy #foodblog #money #makemoney #smallbusiness101 #hacks #lifehack
♬ You ' Lloyd
