Social isn’t about innovation, it’s about who can do it best

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart.

Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones.

So let me get this straight. Within the past 24 hours, Spotify, LinkedIn, and Slack have all announced that they are building their versions of Clubhouse. Summer 2021 is lining up to be the Summer of Social Audio. https://t.co/jww1FHJ8qh

— Richard Ting (@flytip) March 31, 2021