The world wide web was a fad turned mainstay. Leaving someone out of your MySpace Top Eight created lunchroom drama. A photo of your favorite meal wasn’t complete without a Sierra or Willow filter. Watching YouTube meant seeing song remixes inspired by viral news clips, laughing at unhinged skits and learning from beauty gurus—the OG influencers. The Dog Lens was a must for Snapchat selfies. The hashtag gave a new meaning to the pound sign. Online communities were catalysts for social movements and created the 24-hour news cycle. Vine walked so TikTok could run—and are you even a vet if you never attempted the Renegade?
Every generation has core memories like these because social media is the epicenter of modern culture. The Sprout Social Index™ shows today’s consumers use social media to keep up with trends and cultural movements, even more than TV and streaming services, talking to friends and family, and other digital media.
Understanding social media culture is a non-negotiable for brands. We spoke to social media experts to explore the complex dynamics of social media culture. We'll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in.
