To say the gaming industry is doing well would be the ultimate understatement.
Video games are projected to become a $400+ billion market by 2028, with no signs of slowing down. If anything, gaming is poised to grow even more as competing forms of entertainment (film, television, sports) stall due to COVID-19.
There's a massive window of opportunity for indie developers, esports teams and industry giants (think: Nintendo) to grow their audiences right now.
And doing so starts by mastering social media for gamers.
Social media absolutely explodes every time there's an E3 or Nintendo Direct. Meanwhile, Twitch streamers and esports stars boast some of the most engaged social followers around.
Heck, Twitter has its own trending category dedicated to gaming. Plus, Twitter found that from 2020 through 2021, audiences sent 70 gaming-related Tweets per second.
But how do you get in on the action? What does it take to build up a gaming audience via social?
Good questions! Our strategy guide to social media for gamers breaks it all down step-by-step.
8 strategies to level up your video gaming marketing
It's no secret that social media can potentially transform a seemingly smaller studio or game into a viral sensation.
We've seen it in the past with Fortnite and more recently with Fall Guys. The more players and streamers share clips of your project, the more likely it is to snowball in popularity.
When we say Fall Guys is experiencing a lot of traffic'
We had over 1.5 million new players in the first 24 hours!
😳
We're working on our first patch for the game, listening to ALL of your feedback and ideas, and are super grateful to everyone who's supported so far! ❤️ pic.twitter.com/OpD714xu26
— Fall Guys (@FallGuysGame) August 5, 2020
