TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. That's why adding video content ideas to your regular brainstorming is a game-changer.
On social, video is a must. Before you pursue big-budget video content for your social strategy, you need a solid plan to make the most of that content. Here are some tips on creating video content for social media.
15 video content ideas to fuel your social content calendar
Staring at a blank page before you write is intimidating. The same goes for staring at a blank phone screen before you hit record.
You can’t know what topics, video formats and content works until you start experimenting. To get you started, here are 15 examples of popular video content ideas that you can use to inspire your own.
1. Video listicles
Listicles are easy to digest and naturally pique interest—with or without a, “Number Three Will SHOCK You!” headline.
Creating a video version of a listicle hooks people in with the concept, and keeps them watching—which is a solid algorithm-pleaser.
@weareallbirdsWho said sustainable fashion didn’t look good? #fitcheck #mensfashion #sustainablefashion #sustainablebrands #allbirds
♬ original sound ' Allbirds
