Successful events start with social

What do events teams and social teams have in common? Both are called upon to “work their magic.' But for both teams, that perceived magic is action rooted in strategy, data and user experience.

Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. 

Alysha: I love that we’re talking about this in detail, because our partnership is so organic. Even though both of our teams can be big behind-the-scenes contributors, there’s a lot happening! Events couldn’t build experiences without your insight.

Rachael: Right? Your team brings us in from the very beginning, and that’s important for both sides of this equation.

Alysha: When we build an event, we’re building it for a defined audience. This is something your team does so well, which is why we always ask for your input, but can be an intimidating place to start. How do you validate your instincts for what an audience wants?

Rachael: Thankfully Sprout makes this easy. As social media professionals, we are constantly tuned in to our audience… not just from managing our channels day-to-day, but by using Listening to uncover the conversations our audience is having in real time. We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. 

Alysha: This is how, for example, we know when our audience has digital event fatigue, and that helps us make choices like designing shorter sessions or shorter events. 

Rachael: I am here for shorter sessions! 

Alysha: But this is an incredible boost to our program development too. We make smarter, more strategic decisions about the types of sessions we build (for example, a keynote speaker versus more in-depth workshops) when we look at our audience’s needs and wants using social data.

It’s that time. #SproutSessions is back!

This year, we’re looking beyond social to hear from leaders and other teams whose work is propelled by social insights, strategy and execution.

Register now: https://t.co/l0xJ3uNO5R pic.twitter.com/DQs1QgJFvG

— Sprout Social (@SproutSocial) April 13, 2021