Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company.

How does that relate to social media? It connects to a shared goal: employer branding. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. A prospect sees posts about you on social media, browses through your social media timelines and uses company sites to learn more about you. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand.

We’re here to help you strengthen your reputation, ultimately helping you acquire the right customers and land top tier talent. That’s why we’ve partnered with Glassdoor to help manage your employee reviews directly in Sprout. A first-of-its-kind integration, you can reply to Glassdoor reviews quickly from Sprout, enhance your employer branding workflows and collect insights to improve your brand reputation.

Faster responses influence your story

An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc. If you’re only paying attention to what’s being said on social channels, you’re ignoring important critics: your own employees. Even more critical is responding to what they’re saying.

Reacting quickly to reviews, both positive and negative, also influences your company narrative. 62% of job seekers say their perception of a company improves after seeing an employer respond to a review. Social media managers are in a prime position to respond to reviews since they’re naturally monitoring real-time message activity. By responding promptly you demonstrate a commitment to transparency, help your employees feel heard and can respectfully provide another perspective to negative reviews.

Using Sprout, you’ll see reviews when they come in along with your traditional social media messages. From there you can respond immediately or collaborate with your team to create an on-brand approved response. Adding Glassdoor alongside your other networks creates a natural checkpoint for review responses in your already established social strategy.

We’re excited to partner with Sprout by integrating Glassdoor reviews directly into a social media platform employers use daily as part of their brand strategy. This enables users of both products to listen to and act on employee feedback effectively and efficiently.