Back in 2014, Twitter revamped the profile view. One of the most notable changes during that update was the addition of the pinned Tweet feature. Pinned Tweets are Tweets that stay static on the top of your profile. When people visit your profile, the pinned Tweet is the first thing they see, regardless of when you Tweeted it. That gives it prime real estate on a social network that typically moves lightning fast.
How to Pin a Tweet
Pinning a tweet is simple:
Go to your Twitter profile.Find the Tweet you want to pin.Click on the three dots.Select 'Pin to your profile page.'
Ever since the feature was first launched, businesses and marketers have tried to figure out how to effectively utilize it. If you've been shying away from pinned Tweets, or don't feel like you've been making the most out of it, here are five things your pinned Tweet should include:
1. A High Level of Engagement (Likes and Retweets)
Whether we choose to admit it or not, social proof has a big impact on the decisions we make. Whether it's buying products because they have great online reviews or Retweeting a Tweet just because you saw that 20 other people already have.
On Twitter, social proof goes beyond just your number of followers. When your Tweets have been liked and Retweeted several times, it motivates other people to follow suit. You can take advantage of social proof by pinning an existing Tweet that already has some engagement. That way when someone arrives to your profile, the first thing they see is a Tweet that looks popular and important because so many other people have engaged with it.
Two thirsty heroes. But only one #CokeMini. Let the chase begin.https://t.co/OOMJgDT4C1
— Coca-Cola (@CocaCola) February 8, 2016
