Summary
Social media technology has evolved beyond posting content. It’s the linchpin to connecting with customers at scale, analyzing performance data, and accessing vital market and competitive intelligence. Social media tech breaks down organizational silos—enabling teams like customer care, R&D and sales to access critical insights that improve the customer experience. The Total Economic Impact™ of Sprout Social study, a 2025 Forrester Consulting study commissioned by Sprout Social, found that using Sprout helped reduce time spent on social media reporting by 80%, resulting in $38,000 in savings over three years for a composite organization representative of interviewed customers. Without the right tools, social teams cannot get their most important work done, including responding to customer messages and analyzing social data. For example, the Salesforce team saved 12,000 hours of manual work by using Sprout Social. The social media industry is evolving at a rapid pace. Social media management solutions help your team keep up—making it easy to spot audience trends and maximize the latest platform functionalities. Not all social media management software is created equal. The technology you select should prioritize innovation and scalability without sacrificing accessibility.
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