While social content formats come and go, livestreaming is tried and true. Virtual events, workshops and webinars on platforms like YouTube Live were crucial during pandemic lockdowns, but do they still resonate now? You bet.
The popularity of livestreams stabilized as the world has opened up, and according to The 2022 Sprout Social Index™, 37% of consumers think livestreams are the most engaging type of content. With streaming on the rise brands will need to fine-tune their current strategy and prepare for the future of YouTube and livestreaming.
In this article, you’ll learn why YouTube Live should be a part of your YouTube marketing strategy, how to livestream on the platform and tips for creating engaging live content.
Table of contents
What is YouTube Live?What are the benefits of YouTube Live?How to livestream on YouTubeYouTube Live features to useHow to get YouTube Live ideasYouTube Live best practices and streaming tipsWhat is YouTube Live?
YouTube Live is YouTube’s livestreaming feature that enables content creators to interact with their audience in real time via video and chat. Users can watch trending livestreams in their country by clicking on “Live” from the left sidebar on YouTube via desktop.
If your audience has subscribed to your channel, previously watched or liked your content or interacted with content similar to yours, your Live videos and streams may display on your audiences’ YouTube feeds.
What are the benefits of YouTube Live?
Livestreaming presents serious opportunities for creators and your brand’s Video marketing strategy. In 2021, YouTube was the most popular platform for livestream ecommerce in the US.
Still not convinced that YouTube Live can expand your reach and brand awareness? Consider these unique ways using YouTube live helps you engage with your audience:
Hosting virtual events: Organizing in-person events can be time-consuming and costly. YouTube Live is an excellent alternative for hosting workshops, webinars and product launches virtually with less spend. Plus, virtual events make it easier for more people to attend globally.Interacting with your audience in real time: Livestreaming empowers you to talk directly to your audience, respond to compliments and react to humorous comments. Having a two-way conversation with your audience builds stronger connections with them.Answering questions instantly: Just as with any in-person event, going Live on YouTube enables you to respond to questions and comments instantly and in real time, which leads to higher audience satisfaction. You can solve problems, teach and even answer questions about your product—all in a more personal and immediate way.
