The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise.

Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. What began as a way to promote the library and its local history (after all, it was founded in 1683) has ballooned into a global fan base and consistently positive press coverage, thanks in large part to social media.

The Purrs-day Miaowder Club surely. Someone should write this.

— Orkney Library (@OrkneyLibrary) August 24, 2021