The pros and cons of social media

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media.

Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments.

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy.

Why social media is good

It’s easy for the negativity around social media to overshadow its benefits. And there are plenty of “pros” to celebrate.

Let’s get into why social media is good, and the positive impact of social media on our lives.

Social media can bring joy

From stories of triumph to funny social media memes, social has the power to spark a smile.

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Hundreds of brands created their own feel-good content using the song. And its popularity continues, with the “Corn Kid” landing a recent partnership with Green Giant.

It’s corn. 💚 #cornsong #itscorn #socialmediamarketing #sociamediamanager #socialmediatips

♬ It's Corn ' Tariq ' The Gregory Brothers ' Recess Therapy