The scholarly guide to higher education marketing

It’s no secret that the world of social media has become integral to the college experience.

After all, today’s top universities both big and small are scrambling to the likes of Facebook, Instagram and Twitter to boast what their campuses are all about.

But higher education marketing isn’t just about having the most “school spirit,” nor is it a competition to post the most epic collegiate content.

It’s about creating an experience for the members of your school’s community, both on-campus and off.

Consider the responsibilities on the plates of any given school’s marketing team, including:

Wowing prospective students contemplating where they should applyKeeping campus in the loop about the million things going on a day-to-day basis, including university deadlines and major eventsEncouraging higher morale and positive relationships between students, educators and the school community at large

Look back at some of our favorite moments from #ExploreUT 🤘 We hope to see everyone again next year! https://t.co/iULw8WxpQU

— UT Austin (@UTAustin) March 6, 2018